Automotive Reviews and Skeptical Journalism

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

Grow Local Business Online – Benefits of Online Marketing for Local Businesses

Business owners sometimes don’t get the breaks that they deserve working usually more hours compare to the people who don’t have a business of their own. I know what it feels like because I’ve been there before. The Internet makes it possible for businesses to interact with one another no matter where they are and grow local business online at the same time. Unfortunately many small businesses do not even consider the Internet as a venue that can help them grow either because they don’t know how to benefit from the Internet, they don’t have time to do it or they assume that online marketing will be too costly.What you need to know is that online marketing is huge and still growing way of promoting local businesses. Online marketing is a future of marketing for big and small businesses which want to get more customers because that’s where their customers are looking now for products and services – online.The first thing that local business needs to have in order to benefit from Internet is to have their own website. But you can’t stop there. You can have the best looking website in the world but if you won’t promote it nobody will see it. It will be buried under thousands of other website. To benefit from online exposure the business website has to be on 1st or 2nd page of Google. How to do it? Simple, you have to use free or paid method to promote your website.- SEO (search engine optimization) of your website is one of the most important ways of making your site visible to the customers. This will require hiring a company who can optimize your website and make is search engine friendly.- Google Places – this should be the next important step for the local businesses: to claim their local listings with Google. Local listings shows at the top of the 1st page and this is what customer will see first when they are looking for particular service or product.- Social media sites such as Facebook, LinkedIn and Twitter are popular among many people whether they’re looking for a job or people to hire. These sites made it possible to spread the word for free which save many businesses some money. It doesn’t really matter whether you own a small or big business. But, places like LinkedIn and Facebook also let you have the option to pay to advertise which is shown on the very right side of the screen. The more people see it, the better.- Article marketing is another way to promote local business online – writing and submitting informative articles about local business to article directories and blogs for better Internet exposure.- PPC (Pay per Click) is paid method of advertising and require knowledgeable marketer to do this job right.But there are many other ways to grow local business online such as blog posting, rent-a-site method, link building, video marketing and more. The online marketing is not that expensive as some people think. Local businesses can do some of the promotions by themselves or hire a company who specialize in local business advertising.

Fashion Designing in London – A Retrospect

London has been one of the fashion centers of the world for a long time now. Ever since its inception in 1984, the London Fashion Week has remained an awaited annual affair. This fashion week is now counted amongst the most reputed Fashion Weeks of Milan, Paris and New York. London, in any case, has always been popular for eclectic style – right from the prim and proper be garments by Saville Row to the quirky fashions of Portobello Road.Looking at the developmentsMasters of designer fashion, Rose Bertin and Charles Fredrick Worth have both spent time in London and contributed to the fashion world there. Bertin gave his contributions to fashion in London when he was exiled there during the French Revolution. Worth had worked as a draper in London before moving on to Paris. Despite its impeccable fashion designs, London still was not at a stage where it could be compared with Paris as far as fashion was concerned. London, though, did stay and continued to be a centre for fashion throughout the early 20th century.The gradual changesThe fashion scenario changed in the 1960s. London suddenly became the trendsetter in terms of fashion, which was partly due to the miniskirt, created by the fashion designer Mary Quant. Despite fashion becoming simpler, it became more revealing too, more than what was made in the 1950s. It was now a time when models influenced fashion. London, apart from introducing the miniskirt, also gave birth to the bell bottomed trousers, which became a signature trend of the late 60s and 70s.With the arrival of the 70s, the influence only increased with the introduction of the punk style. Vivienne Westwood became one of the most prominent designers of this era, making punk the new fashion of the street. She tried to implicate the music scene into her designs, managing to combine the feel of music with clothing styles. She was well-known for creating innovative, and shocking outfits.London’s influence had not yet become pronounced in the 1980s, but the city became home to some of the best known fashion houses, one of which was the Burberry House. The company became famous for its waterproof cotton and the trench coat. Not only that, but its trench coat became one of the most copied and recognizable coat styles. Burberry, along with other London fashion houses, depicts elegance, style and durability.The influence of this fashion designer city then only increased, and London now is home to various fashion houses some of which include names like Stella McCartney, Jimmi Choo and Alexandar McQueen. Down the years, London’s reputation as a fashion hub has changed and today, one cannot possibly ignore the importance of the place.

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